Mafhoom Welcomes Anisor Raheman as New Chief Marketing Officer

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The new CMO brings to Mafhoom extensive startup growth experience. 


DUBAI, UAE, February 20, 2023 – Mafhoom, the all-in-one intelligent personal finance app that gives users complete transparency and control over their money, announced the appointment of Anisor Raheman as the Chief Marketing Officer. Raheman joins Mafhoom from Eon Dental, where he served as Director of Growth and Revenue Operations. 


“Having spent most of my career focused on user acquisition, monetization, and growth, I am very excited to bring these experiences to Mafhoom and develop together with the team the framework for the company’s positioning, awareness, and demand generation,” said Anisor Raheman. “I am energized to join this team, composed of great talent, to help catalyze Mafhoom’s early growth stage.”


Joining Mafhoom as CMO, Anisor Raheman brings over a decade of marketing prowess and growth experience to the leadership team. Before Eon Dental, Raheman served as Group Head of Growth to Bahrain-headquartered crypto exchange Rain. Before that, Anisor was Senior Growth Manager at Algorythma. In addition, he was part of the initial team of Bash Gaming that GSN Games, a Sony company, acquired for $165M. 


“I am thrilled to welcome Anisor and excited about the experience he brings to Mafhoom,” said co-founder and CEO Ahmad Khatib. “He is an outstanding addition to our small team and is a proven growth leader with deep experience in early-stage growth.”


About Mafhoom: Mafhoom Technologies is a Dubai-based personal financial empowerment startup building an all-in-one intelligent personal finance app. Mafhoom app helps people take control of their money, optimize their spending behavior, lower their bills, get out of debt, improve their financial literacy, and achieve their saving and investing goals. The app is available for both iOS and Android devices. Mafhoom was founded in 2022 and incorporated in Dubai International Financial Center (DIFC) in the United Arab Emirates.